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Kellie Leitch, a long-time member of Canada's Conservative Party but a relative newcomer as an elected politician, ran in the party's 2017 election for a new party leader. Her platform addressed several issues, but the media focused on two: a commitment to institute screening of newcomers to the country for their adherence to Canadian values and a platform of anti-elite initiatives. By the time the election for leader was held in May 2017, Leitch had been singled out, criticized, and lambasted for a platform that was seen by many as running against not only accepted Canadian values but also her own experience and values. How had her reputation shifted from well-regarded physician and community leader to criticized political candidate? What strengths and experience would she need to rebuild her position?