Subject category:
Knowledge, Information and Communication Systems Management
Originally published in:
2019
Version: 9-Apr-2019
Length: 8 pages
Data source: Published sources
Abstract
This case looks at the business model of Netflix in India in the context of other over-the-top (OTT) video streaming services in the country. It has been a successful company and the way it was able to beat its competitor, Blockbuster, in the US market is legendary. The going in the Indian market is however not easy, given the stiff competition it faces from other online video-streaming entertainment services such as Amazon Prime and Hot Star. The pricing strategy is a key factor which affects the sustainability of the business model. The case makes the students explore pricing as well as other possible strategies to alter key components of its business model in India such as its customer value proposition, whereby it can provide a source of differentiation vis-a-vis the competitors.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2016 to 2019.Geographical setting
Region:
Asia
Country:
India
Featured company
Netflix
Employees:
1001-5000
Turnover:
USD 15.8 billion
Type:
Public company
Industry:
Media and entertainment
Subject category:
Knowledge, Information and Communication Systems Management
Originally published in:
2019
Version: 9-Apr-2019
Length: 8 pages
Data source: Published sources
About
Abstract
This case looks at the business model of Netflix in India in the context of other over-the-top (OTT) video streaming services in the country. It has been a successful company and the way it was able to beat its competitor, Blockbuster, in the US market is legendary. The going in the Indian market is however not easy, given the stiff competition it faces from other online video-streaming entertainment services such as Amazon Prime and Hot Star. The pricing strategy is a key factor which affects the sustainability of the business model. The case makes the students explore pricing as well as other possible strategies to alter key components of its business model in India such as its customer value proposition, whereby it can provide a source of differentiation vis-a-vis the competitors.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2016 to 2019.Geographical setting
Region:
Asia
Country:
India
Featured company
Netflix
Employees:
1001-5000
Turnover:
USD 15.8 billion
Type:
Public company
Industry:
Media and entertainment
Related
Subject category:
Knowledge, Information and Communication Systems Management
Originally published in:
2019
Version: 9-Apr-2019
Length: 8 pages
Data source: Published sources