Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-05-29
Length: 18 pages
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Abstract
Meyer Chemicals, a large US chemical company, has just commissioned a thermoplastic resin plant in Japan as part of a broader corporate initiative to develop a Japanese business presence. The new investment faces a range of problems from start-up, to personnel, to changing market conditions. The issues for Meyer corporate, divisional and local management range from specific fixes for the thermoplastic business to broader questions of the meaning of this project for their goals of building a Japanese business base.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-06-16
Length: 13 pages
About
Abstract
Meyer Chemicals, a large US chemical company, has just commissioned a thermoplastic resin plant in Japan as part of a broader corporate initiative to develop a Japanese business presence. The new investment faces a range of problems from start-up, to personnel, to changing market conditions. The issues for Meyer corporate, divisional and local management range from specific fixes for the thermoplastic business to broader questions of the meaning of this project for their goals of building a Japanese business base.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-06-16
Length: 13 pages