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Case
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Reference no. 9A91A012
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); John Hulland (University of Pittsburgh); Jeff Golfman (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1991
Version: 1999-09-30
Length: 23 pages
Data source: Published sources
Topics: Communications; New enterprises; Services; Small business
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Abstract

The manager and owner of The Pool Doctor, is in the process of formulating a marketing strategy for the coming year. Many strategic issues remain unresolved, such as how to advertise, whether he needs to change suppliers, and deciding upon a basic product mix to achieve maximum profits and long-term success.
Location:
Canada
Industry:
Miscellaneous retail
Size:
Small
Teaching note
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Reference no. 8A91A12
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); John Hulland (University of Pittsburgh); Jeff Golfman (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1991
Version: 1999-10-21
Length: 9 pages
Data source: Published sources
View full details

About

Abstract

The manager and owner of The Pool Doctor, is in the process of formulating a marketing strategy for the coming year. Many strategic issues remain unresolved, such as how to advertise, whether he needs to change suppliers, and deciding upon a basic product mix to achieve maximum profits and long-term success.

Settings

Location:
Canada
Industry:
Miscellaneous retail
Size:
Small

Related

Teaching note
-
Reference no. 8A91A12
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford); John Hulland (University of Pittsburgh); Jeff Golfman (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1991
Version: 1999-10-21
Length: 9 pages
Data source: Published sources
View full details