Kraft General Foods Canada Inc: Post Children's Cereals

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Case

Reference no. 9A91A016

Subject category: Marketing

Authors: John Hulland (Ivey Business School, Western University); Gus DeFranco (Ivey Publishing, Western University)

Published by: Ivey Publishing

Originally published in: 1991

Version: 2004-01-22

Length: 13 pages

Data source: Published sources

Topics: Advertising management; Marketing mix; Product management; Promotion policy

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Abstract

Janet Wells, product manager for POST Children''s Cereals, must decide how to allocate her marketing budget to in-pack premiums, trade promotions, and advertising. Her decision is complicated by recent increases in competitive activity. There is a simplified Chinese version available ''9A91AC16''.

Location:

Canada

Industry:

Food and kindred products

Size:

Large