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Case
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Reference no. 9A91A022
Subject category: Marketing
Authors: John Hulland
Published by: Ivey Publishing
Originally published in: 1991
Version: 2002-01-21
Length: 8 pages
Data source: Published sources
Topics: Advertising strategy; Advertising; Market segmentation; Marketing mix
Share a link: https://casecent.re/p/16154
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Abstract

Norm Williams, group product manager with William Neilson Ltd., must decide how to reposition the company''s "Crispy Crunch" chocolate bar. He must also decide how to most effectively communicate the bar''s new positioning through advertising.
Location:
Canada
Size:
Large
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Abstract

Norm Williams, group product manager with William Neilson Ltd., must decide how to reposition the company''s "Crispy Crunch" chocolate bar. He must also decide how to most effectively communicate the bar''s new positioning through advertising.

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Location:
Canada
Size:
Large

Related

Sorry, this product has no related items.