Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-04-24
Length: 11 pages
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Abstract
The specialty products project specialist at Plastics Ltd was assigned the task of preparing a business plan for a new product called SnS tape. SnS tape would stick to itself after being stretched, but would not stick to other surfaces. He is examining possible markets and distribution channels for the new product, and is evaluating various options.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2004-09-14
Length: 2 pages
About
Abstract
The specialty products project specialist at Plastics Ltd was assigned the task of preparing a business plan for a new product called SnS tape. SnS tape would stick to itself after being stretched, but would not stick to other surfaces. He is examining possible markets and distribution channels for the new product, and is evaluating various options.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2004-09-14
Length: 2 pages