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Compact case
Case
-
Reference no. IMD-7-1925
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); David Shapiro (International Institute for Management Development (IMD)); Lasse Snejbjerg (International Institute for Management Development (IMD)); Michael Stenderup (International Institute for Management Development (IMD)); Aliya Azimova (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 05.09.2017
Length: 4 pages
Data source: Field research
Topics: Strategy; Marketing; Digital transformation; Information technology; Game; Agility; Partnership; Intrapreneur
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Abstract

The 'LEGO in the Age of Digitization' case is in two parts. Part B is an epilogue to Part A. It describes the LEGO Group's decision to close the LEGO Universe game, its learnings on how to embark on digital together with partners, the need to internally develop a unit to manage these partnerships and the conclusion to adopt a 'hybrid' approach between waterfall and agile development.

Time period

The events covered by this case took place in 1996-2017 with a focus on 2008-2012.

Geographical setting

Region:
World/global
Country:
Denmark

Featured company

LEGO Group (The)
Employees:
10000+
Turnover:
DKK 37,9 billion
Industry:
Consumer Goods;Toys and Games
Teaching note
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Reference no. IMD-7-1924-T
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); David Shapiro (International Institute for Management Development (IMD)); Lasse Snejbjerg (International Institute for Management Development (IMD)); Michael Stenderup (International Institute for Management Development (IMD)); Aliya Azimova (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 28.09.2017
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-1924
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); David Shapiro (International Institute for Management Development (IMD)); Lasse Snejbjerg (International Institute for Management Development (IMD)); Michael Stenderup (International Institute for Management Development (IMD)); Aliya Azimova (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 05.09.2017
Length: 20 pages
Data source: Field research
Topics: Strategy; Marketing; Digital transformation; Information technology; Game; Agility; Partnership; Intrapreneur
View full details

About

Abstract

The 'LEGO in the Age of Digitization' case is in two parts. Part B is an epilogue to Part A. It describes the LEGO Group's decision to close the LEGO Universe game, its learnings on how to embark on digital together with partners, the need to internally develop a unit to manage these partnerships and the conclusion to adopt a 'hybrid' approach between waterfall and agile development.

Settings

Time period

The events covered by this case took place in 1996-2017 with a focus on 2008-2012.

Geographical setting

Region:
World/global
Country:
Denmark

Featured company

LEGO Group (The)
Employees:
10000+
Turnover:
DKK 37,9 billion
Industry:
Consumer Goods;Toys and Games

Related

Teaching note
-
Reference no. IMD-7-1924-T
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); David Shapiro (International Institute for Management Development (IMD)); Lasse Snejbjerg (International Institute for Management Development (IMD)); Michael Stenderup (International Institute for Management Development (IMD)); Aliya Azimova (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 28.09.2017
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-7-1924
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); David Shapiro (International Institute for Management Development (IMD)); Lasse Snejbjerg (International Institute for Management Development (IMD)); Michael Stenderup (International Institute for Management Development (IMD)); Aliya Azimova (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 05.09.2017
Length: 20 pages
Data source: Field research
Topics: Strategy; Marketing; Digital transformation; Information technology; Game; Agility; Partnership; Intrapreneur
View full details