Subject category:
Human Resource Management / Organisational Behaviour
Published by:
INSEAD
Version: 05.2019
Length: 31 pages
Data source: Field research
Abstract
Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives. The case describes the Italian insurance company Generali Italia's digital journey, from integrating its fragmented offering to transforming the company based on three pillars: discipline, simplicity and focus.
Time period
The events covered by this case took place in 2012-2018.Geographical setting
Region:
Europe
About
Abstract
Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives. The case describes the Italian insurance company Generali Italia's digital journey, from integrating its fragmented offering to transforming the company based on three pillars: discipline, simplicity and focus.
Settings
Time period
The events covered by this case took place in 2012-2018.Geographical setting
Region:
Europe