Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07/2021
Revision date: 14-Sep-2021
Length: 26 pages
Data source: Field research
Abstract
HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products. The case recounts its lean startup history, from its conception in late 2015 when a student group identified an unmet need - to allow people who purchase items online to resell them in a quick and uncomplicated way - through to a fully functioning business in mid-2018. Having built sales of EUR1 million, HelloZack is approaching investors to help expand the business. The case sets out the pitch to investors and the various strategic options for growing the company.
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Abstract
HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products. The case recounts its lean startup history, from its conception in late 2015 when a student group identified an unmet need - to allow people who purchase items online to resell them in a quick and uncomplicated way - through to a fully functioning business in mid-2018. Having built sales of EUR1 million, HelloZack is approaching investors to help expand the business. The case sets out the pitch to investors and the various strategic options for growing the company.
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