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Instructor presentation material
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Reference no. 519-0069-8B
Subject category: Marketing
Authors: Nancy Brandwein (INSEAD); Wolfgang Ulaga (INSEAD); Joerg Niessing (INSEAD)
Published by: INSEAD
Originally published in: 2019
Version: 04.19
Format: .pptx
Data source: Published sources
Share a link: https://casecent.re/p/161755
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Teaching note
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Reference no. 519-0069-8
Subject category: Marketing
Authors: Nancy Brandwein (INSEAD); Wolfgang Ulaga (INSEAD); Joerg Niessing (INSEAD)
Published by: INSEAD
Originally published in: 2019
Version: 05.2019
Length: 15 pages
Data source: Published sources
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Case
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Reference no. 519-0069-1
Subject category: Marketing
Authors: Nancy Brandwein (INSEAD); Wolfgang Ulaga (INSEAD); Joerg Niessing (INSEAD)
Published by: INSEAD
Originally published in: 2019
Version: 05.2019
Length: 16 pages
Data source: Published sources
Topics: Blue ocean strategy (BOS); Business model innovation; Customer centricity; Customer experience; Service design; Service innovation; Business-to-business (B2B) services; Servitization; Customer insights; Job-to-be-done analysis; Digital transformation; Artificial Intelligence; Cost-effective service excellence; Umbrella branding
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