Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2003-12-04
Length: 14 pages
Topics:
Market strategy; Market analysis
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Abstract
The president of the newly established Koala Springs Canada, must decide on a marketing strategy for their product, a combination mineral water-fruit juice beverage imported from Australia. The product had been launched in San Francisco a year earlier, and Schultz has just secured the Canadian rights. He has decided to focus on the British Columbian region for his initial launch.
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Abstract
The president of the newly established Koala Springs Canada, must decide on a marketing strategy for their product, a combination mineral water-fruit juice beverage imported from Australia. The product had been launched in San Francisco a year earlier, and Schultz has just secured the Canadian rights. He has decided to focus on the British Columbian region for his initial launch.