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Abstract

Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups'' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available titled Noranda: Environmental Communication (B), case ''9A91L008''). There is a simplified Chinese version available ''9A91LC07''. There is a Taiwan-Traditional Chinese version available ''9A91LT07''.
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Large

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Abstract

Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups'' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available titled Noranda: Environmental Communication (B), case ''9A91L008''). There is a simplified Chinese version available ''9A91LC07''. There is a Taiwan-Traditional Chinese version available ''9A91LT07''.

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Location:
Industry:
Size:
Large

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