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This is part of a case series. The study focuses on a select group of family-run firms that have each survived for more than two centuries. The 25 companies profiled in the collection thus qualify for membership of an association called the Henokiens, including a hostel in Japan that is has been in business for nearly 1,300 years. The analysis is built on four pillars: family assets, roadblocks, succession planning and innovation, and can be used in its entirely or in part. Taking a theoretical approach, the combined cases reveal the essence of why these enduring family firms have thrived for centuries, offering an alternative business model of leadership and longevity.