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Case
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Reference no. 9A91M004
Subject category: Strategy and General Management
Authors: Arthur Morrison (Edinburgh Napier University); Kerry McLellan (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1991
Version: 1999-07-17
Length: 26 pages
Topics: Industry analysis; Environment; International business; Product strategy
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Abstract

Kimberly-Clark''s and Procter & Gamble (P&G) are fierce competitors in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G''s most recent product introduction. This case provides an excellent in depth view at the dynamic of competition. There is a Spanish version available ''9A91MS04''.
Industry:
Apparel and other finished products
Size:
Large
Teaching note
-
Reference no. 8A91M04
Subject category: Strategy and General Management
Authors: Allen Morrison (Ivey Business School, Western University); Kerry McLellan (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2000-05-23
Revision date: 24-Oct-2011
Length: 10 pages
View full details
Case
-
Reference no. 9A91MS04
Spanish language
Subject category: Strategy and General Management
Authors: Allen Morrison (Ivey Business School, Western University); Kerry McLellan (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1991
Version: 2003-01-31
Revision date: 24-Oct-2011
Length: 26 pages
Data source: Published sources
View full details

About

Abstract

Kimberly-Clark''s and Procter & Gamble (P&G) are fierce competitors in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G''s most recent product introduction. This case provides an excellent in depth view at the dynamic of competition. There is a Spanish version available ''9A91MS04''.

Settings

Industry:
Apparel and other finished products
Size:
Large

Related

Teaching note
-
Reference no. 8A91M04
Subject category: Strategy and General Management
Authors: Allen Morrison (Ivey Business School, Western University); Kerry McLellan (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2000-05-23
Revision date: 24-Oct-2011
Length: 10 pages
View full details
Case
-
Reference no. 9A91MS04
Spanish language
Subject category: Strategy and General Management
Authors: Allen Morrison (Ivey Business School, Western University); Kerry McLellan (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1991
Version: 2003-01-31
Revision date: 24-Oct-2011
Length: 26 pages
Data source: Published sources
View full details