Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-02-14
Length: 21 pages
Data source: Field research
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Abstract
By mid-1988, Aldus Corporation was the market share leader in the global desktop publishing market. Top management was faced with the decision of whether to split Aldus''s product family into two distinct product lines. Each product line would be targeted at different segments of the market: the business market and the creative graphics professional market.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-07-15
Length: 9 pages
About
Abstract
By mid-1988, Aldus Corporation was the market share leader in the global desktop publishing market. Top management was faced with the decision of whether to split Aldus''s product family into two distinct product lines. Each product line would be targeted at different segments of the market: the business market and the creative graphics professional market.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-07-15
Length: 9 pages