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Case
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Reference no. 9A90A011
Subject category: Marketing
Authors: Donald W Barclay
Published by: Ivey Publishing
Originally published in: 1990
Version: 2000-07-24

Abstract

The founder and president of Adjeleian and Associates consulting structural engineers is considering the purchase of a computer-aided design and drafting system. He has received proposals from three suppliers. The case describes the organizational buying process and decision criteria. It is useful in getting students tuned into organizational buying behaviour issues. (A supplement to this case titled Adjeleian and Associates (B), case 9A90A012, describes the decisions made and implementation issues.)
Location:
Industry:
Size:
Small

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Abstract

The founder and president of Adjeleian and Associates consulting structural engineers is considering the purchase of a computer-aided design and drafting system. He has received proposals from three suppliers. The case describes the organizational buying process and decision criteria. It is useful in getting students tuned into organizational buying behaviour issues. (A supplement to this case titled Adjeleian and Associates (B), case 9A90A012, describes the decisions made and implementation issues.)

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Location:
Industry:
Size:
Small

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