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Abstract
This article is located in a global context of a research that aims are: To surround the understanding of management processes in a cross-cultural perspective; To verify if the representation of the working of the enterprise between different nationality partners differed between strangers and Tunisians; To understand the relative European and Tunisian perceptions to the decision of investment. We'll see if the results of this approach can be a difference of valuation of financial criteria and objectives of the investment between Tunisian and foreign partners. For the former, it is the value of cash and the expansion of the business network, for the latter, it is the future profitability is valued.
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Abstract
This article is located in a global context of a research that aims are: To surround the understanding of management processes in a cross-cultural perspective; To verify if the representation of the working of the enterprise between different nationality partners differed between strangers and Tunisians; To understand the relative European and Tunisian perceptions to the decision of investment. We'll see if the results of this approach can be a difference of valuation of financial criteria and objectives of the investment between Tunisian and foreign partners. For the former, it is the value of cash and the expansion of the business network, for the latter, it is the future profitability is valued.