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Abstract
This paper creates natural language taxonomy for mission statements using text analytics rather than predefined researcher classes. The uniqueness of the paper is present in the fact there has not been taxonomy of mission statements created until now and the taxonomy is based on the actual wording of the statements. Furthermore, this study links mission statements, a topic of strategic management, to the new and growing field of strategic communication. The sample used for this paper was 798 firms that had mission statements written in English. The firms chosen vary widely in size, mission and industry so a broader taxonomy could be developed. The result is a three-class taxonomy that complements existing theory and is useful for theory development.
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Abstract
This paper creates natural language taxonomy for mission statements using text analytics rather than predefined researcher classes. The uniqueness of the paper is present in the fact there has not been taxonomy of mission statements created until now and the taxonomy is based on the actual wording of the statements. Furthermore, this study links mission statements, a topic of strategic management, to the new and growing field of strategic communication. The sample used for this paper was 798 firms that had mission statements written in English. The firms chosen vary widely in size, mission and industry so a broader taxonomy could be developed. The result is a three-class taxonomy that complements existing theory and is useful for theory development.