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Case
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Reference no. 9A90A020
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Paul Harte (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 1999-10-07
Length: 23 pages
Data source: Field research
Topics: Marketing planning; Market strategy
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Abstract

A once-popular student tavern seems caught between the increasing restrictions placed on its activities by campus authorities, and increasing competition of off-campus pubs. The manager wonders what can be done to restore attendance and profitability.
Location:
Canada
Industry:
Eating and drinking places
Size:
Small
Teaching note
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Reference no. 8A90A20
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 1999-10-15
Length: 11 pages
View full details

About

Abstract

A once-popular student tavern seems caught between the increasing restrictions placed on its activities by campus authorities, and increasing competition of off-campus pubs. The manager wonders what can be done to restore attendance and profitability.

Settings

Location:
Canada
Industry:
Eating and drinking places
Size:
Small

Related

Teaching note
-
Reference no. 8A90A20
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 1999-10-15
Length: 11 pages
View full details