Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-10-07
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Abstract
A once-popular student tavern seems caught between the increasing restrictions placed on its activities by campus authorities, and increasing competition of off-campus pubs. The manager wonders what can be done to restore attendance and profitability.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-10-15
Length: 11 pages
About
Abstract
A once-popular student tavern seems caught between the increasing restrictions placed on its activities by campus authorities, and increasing competition of off-campus pubs. The manager wonders what can be done to restore attendance and profitability.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-10-15
Length: 11 pages