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Thumbnail image for product with reference number CCW140201A
Prize winner
Nomis Solutions (A)
Case
-
Reference no. CCW140201A
Subject category: Entrepreneurship
Authors: Omar Besbes (Columbia Business School, Columbia University); Robert Phillips (Columbia Business School, Columbia University); Daizhuo Chen (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2014
Version: October 21, 2014
Length: 13 pages
Data source: Field research
Topics: Financial services; Revenue management; Revenue optimization; Analytics; Loan; Profitability; Consumer credit market; Auto-lending; Direct channel; Optimization; Consumer credit; Auto loan; e-Commerce; Business analytics
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Abstract

This is part of a case series. Simon Caufield and Bob Phillips had just put the finishing touches on the business plan for Nomis Solutions, a start-up company that planned to offer price-optimization solutions to financial service firms. Nomis aimed to use advanced analytic techniques to help its clients to set prices for consumer loans and deposits. Was there a market for the products and services that Nomis planned to offer? If so, how large was the market? What would persuade potential clients that Nomis’s product and services would add value?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Featured company

Nomis Solutions
Thumbnail image for product with reference number CCW140201TN
Nomis Solutions (A) and (B)
Teaching note
-
Reference no. CCW140201TN
Subject category: Entrepreneurship
Authors: Omar Besbes (Columbia Business School, Columbia University); Robert Phillips (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2016
Version: June 7, 2017
Revision date: 15-Oct-2024
Length: 12 pages
Data source: Field research
View full details
Thumbnail image for product with reference number CCW140201B
Compact case
Nomis Solutions (B)
Case
-
Reference no. CCW140201B
Subject category: Entrepreneurship
Authors: Omar Besbes (Columbia Business School, Columbia University); Robert Phillips (Columbia Business School, Columbia University); Daizhuo Chen (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2014
Version: October 10, 2014
Length: 5 pages
Data source: Field research
Topics: Financial services; Revenue management; Revenue optimization; Analytics; Loan; Profitability; Consumer credit market; Auto-lending; Direct channel; Optimization; Consumer credit; Auto loan; e-Commerce; Business analytics
View full details

About

Abstract

This is part of a case series. Simon Caufield and Bob Phillips had just put the finishing touches on the business plan for Nomis Solutions, a start-up company that planned to offer price-optimization solutions to financial service firms. Nomis aimed to use advanced analytic techniques to help its clients to set prices for consumer loans and deposits. Was there a market for the products and services that Nomis planned to offer? If so, how large was the market? What would persuade potential clients that Nomis’s product and services would add value?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Featured company

Nomis Solutions

Related

Thumbnail image for product with reference number CCW140201TN
Nomis Solutions (A) and (B)
Teaching note
-
Reference no. CCW140201TN
Subject category: Entrepreneurship
Authors: Omar Besbes (Columbia Business School, Columbia University); Robert Phillips (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2016
Version: June 7, 2017
Revision date: 15-Oct-2024
Length: 12 pages
Data source: Field research
View full details
Thumbnail image for product with reference number CCW140201B
Compact case
Nomis Solutions (B)
Case
-
Reference no. CCW140201B
Subject category: Entrepreneurship
Authors: Omar Besbes (Columbia Business School, Columbia University); Robert Phillips (Columbia Business School, Columbia University); Daizhuo Chen (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2014
Version: October 10, 2014
Length: 5 pages
Data source: Field research
Topics: Financial services; Revenue management; Revenue optimization; Analytics; Loan; Profitability; Consumer credit market; Auto-lending; Direct channel; Optimization; Consumer credit; Auto loan; e-Commerce; Business analytics
View full details
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