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Published by: Allied Business Academies
Originally published in: "Academy of Strategic Management Journal", 2017
Length: 13 pages

Abstract

This paper offers the author's interpretation of the concept of investment potential. The mechanisms for assessing the investment potential of enterprises are analyzed with focus on the companies' investment projects; the author's interpretations of the reliability of investment potential and the default of investment potential are given. The main drawbacks in the approaches to assessing the investment potential of aviation industry enterprises are identified based on the study of regulatory and methodological support, generalizations and analysis of existing practices in Russia and abroad. The necessity of analysis of investment potential from the standpoint of its reliability is substantiated. Methodical toolkit is developed for analyzing the investment potential of enterprises, taking into consideration the kinematic risks of aviation industry enterprises. A comprehensive method for analyzing the investment potential is proposed, based on economic reliability and taking into account the importance of investment projects for aviation enterprises. It is recommended to apply the proposed method to improve the management system of industrial enterprises, in order to increase the efficiency of managerial decisions for implementation of strategic investment projects at strategic, tactical and operational levels of planning.

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Abstract

This paper offers the author's interpretation of the concept of investment potential. The mechanisms for assessing the investment potential of enterprises are analyzed with focus on the companies' investment projects; the author's interpretations of the reliability of investment potential and the default of investment potential are given. The main drawbacks in the approaches to assessing the investment potential of aviation industry enterprises are identified based on the study of regulatory and methodological support, generalizations and analysis of existing practices in Russia and abroad. The necessity of analysis of investment potential from the standpoint of its reliability is substantiated. Methodical toolkit is developed for analyzing the investment potential of enterprises, taking into consideration the kinematic risks of aviation industry enterprises. A comprehensive method for analyzing the investment potential is proposed, based on economic reliability and taking into account the importance of investment projects for aviation enterprises. It is recommended to apply the proposed method to improve the management system of industrial enterprises, in order to increase the efficiency of managerial decisions for implementation of strategic investment projects at strategic, tactical and operational levels of planning.

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