Subject category:
Human Resource Management / Organisational Behaviour
Published by:
RSM Case Development Centre
Version: March 2018
Length: 5 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
With the introduction of automation and digitalized processes in the warehouse, and the dramatic growth of online shopping resulting in longer operating hours and higher product flows in warehouses, workers in the retail logistics industry are on the one hand, being squeezed out of their jobs, and on the other, being asked for ever greater flexibility in decreasingly skilled jobs with reduced wages for their efforts. Companies who have partially invested in automation technologies yet still require large amounts of manpower to operate their warehouses are trying to find solutions for their two biggest organisational constraints: how to build flexibility into their organisation to accommodate the high variability in customer demand, and how to keep their employees' mostly repetitive, low-skilled jobs sufficiently interesting and low-strain to retain their workforce at low wages. In an attempt to mitigate these two effects, logistics companies started introducing job rotation in their warehouses several years ago. However, whether employee job rotation and multi-skilling have actually benefitted employees remains uncertain. As one warehouse worker states: 'Does the accumulation of five poor jobs make an enriched job? I'm not sure, especially when you see the quality of each job.' This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
Europe
Featured protagonist
- Bernard Morel (male), Warehouse employee
About
Abstract
With the introduction of automation and digitalized processes in the warehouse, and the dramatic growth of online shopping resulting in longer operating hours and higher product flows in warehouses, workers in the retail logistics industry are on the one hand, being squeezed out of their jobs, and on the other, being asked for ever greater flexibility in decreasingly skilled jobs with reduced wages for their efforts. Companies who have partially invested in automation technologies yet still require large amounts of manpower to operate their warehouses are trying to find solutions for their two biggest organisational constraints: how to build flexibility into their organisation to accommodate the high variability in customer demand, and how to keep their employees' mostly repetitive, low-skilled jobs sufficiently interesting and low-strain to retain their workforce at low wages. In an attempt to mitigate these two effects, logistics companies started introducing job rotation in their warehouses several years ago. However, whether employee job rotation and multi-skilling have actually benefitted employees remains uncertain. As one warehouse worker states: 'Does the accumulation of five poor jobs make an enriched job? I'm not sure, especially when you see the quality of each job.' This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
Europe
Featured protagonist
- Bernard Morel (male), Warehouse employee