Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
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Abstract
This case is about a small ''outdoor-adventure'' business at a crossroads. Originally founded by a man and woman to serve the counseling and team-building needs of local schools and hospitals, their discovery by corporate clients presents a ''big-business'' opportunity. The protagonists, however, are not sure they want to leave the realm of part-time ''fun'' and enter the realm of potentially lucrative full-time business.
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 6 pages
About
Abstract
This case is about a small ''outdoor-adventure'' business at a crossroads. Originally founded by a man and woman to serve the counseling and team-building needs of local schools and hospitals, their discovery by corporate clients presents a ''big-business'' opportunity. The protagonists, however, are not sure they want to leave the realm of part-time ''fun'' and enter the realm of potentially lucrative full-time business.
Related
Subject category:
Strategy and General Management
Published by:
Darden Business Publishing
Length: 6 pages