Product details

Proven Arabia, a leading business consulting and outsourcing company based in Riyadh, Saudi Arabia, won a contract with a regional company operating in fast moving consumer goods (FMCG) to help it stay competitive in an ever-changing market. The core of the study focuses on the digital transformation the client needs to integrate internally in order to be prepared for the next major shifts in the market as well as to properly respond and satisfy the needs of its customers who are now living in a digitally integrated world. While the study’s timing coincided with an economic downside period, the client committed still to finishing the study and actioning it on time. The results of the study were being completed during 2018 and the aim was to finalize the analysis and conversion of the data into an actionable strategy by mid of that year. The consulting team, which was formed by senior consultants having an average of 20 years of experience in the market, was responsible for delivering this key project. The team faced several dilemmas and strategic choices throughout their several months' open meetings. This interactive case reflects the different scenarios and decision-making process that the consultants were faced with.