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Case
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Reference no. 619-0021-1
Authors: Sourabh Bhattacharya (Institute of Management Technology - Hyderabad); K Padmanabhan Kannan (Institute of Management Technology - Hyderabad)
Originally published in: 2019
Version: 21-May-2019
Revision date: 06-Jun-2019

Abstract

Jobs4U.com is one of India's first online blue / grey-collar job portal. It was founded in 2007 and ever since received two rounds of funding. Jobs4U’s employee strength grew from 50 to 567 in the last 10 years and it has 5 million subscribers for its services. Jobs4U.com is a digital marketplace where job seeker and recruiters get connected. Despite the constant increase in its revenues the company has struggled to contain its operating costs. One of the reasons the senior management attributes to the growing cost is the high employee strength. They believed that by laying off few employees the cost could be contained. However, Atul Das, the Revenue Manager at Jobs4U.com believed that laying off employees may reduce the cost in a short run but it would not be an appropriate long term approach. Besides, it will have negative impact on the morale of the existing employees. In Atul’s opinion improvements in the existing process of lead-to-sale conversion might create sustainable solution to the problem. Keeping this in view, Kannan, the intern at Jobs4U was asked to study the current process of lead-to-sale conversion and suggest improvement opportunities. On completing his study Kannan concluded that the operating cost could be reduced by improving the quality of leads and the cost to generate each lead. He recommends that use of Six Sigma quality improvement methodology may help in improving the quality of leads and the costs associated with it.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2016-17.

Geographical setting

Region:
Asia
Country:
India

Featured company

Jobs4U.com
Employees:
51-200
Turnover:
INR 50000000
Type:
Privately held
Industry:
Service

Featured protagonists

  • Atul Das (male), Revenue Manager
  • Kannan (male), Intern

About

Abstract

Jobs4U.com is one of India's first online blue / grey-collar job portal. It was founded in 2007 and ever since received two rounds of funding. Jobs4U’s employee strength grew from 50 to 567 in the last 10 years and it has 5 million subscribers for its services. Jobs4U.com is a digital marketplace where job seeker and recruiters get connected. Despite the constant increase in its revenues the company has struggled to contain its operating costs. One of the reasons the senior management attributes to the growing cost is the high employee strength. They believed that by laying off few employees the cost could be contained. However, Atul Das, the Revenue Manager at Jobs4U.com believed that laying off employees may reduce the cost in a short run but it would not be an appropriate long term approach. Besides, it will have negative impact on the morale of the existing employees. In Atul’s opinion improvements in the existing process of lead-to-sale conversion might create sustainable solution to the problem. Keeping this in view, Kannan, the intern at Jobs4U was asked to study the current process of lead-to-sale conversion and suggest improvement opportunities. On completing his study Kannan concluded that the operating cost could be reduced by improving the quality of leads and the cost to generate each lead. He recommends that use of Six Sigma quality improvement methodology may help in improving the quality of leads and the costs associated with it.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2016-17.

Geographical setting

Region:
Asia
Country:
India

Featured company

Jobs4U.com
Employees:
51-200
Turnover:
INR 50000000
Type:
Privately held
Industry:
Service

Featured protagonists

  • Atul Das (male), Revenue Manager
  • Kannan (male), Intern

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