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The new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is available with this case, video ''7A90G001''.) A follow-up case (''9A90G002'') is also available. There is a simplified Chinese version available ''9A90GC01''. There is a French version available ''9A90GF01''. There is a Taiwan-Traditional Chinese version available ''9A90GT01''.