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Case
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Reference no. 9A90G003
Published by: Ivey Publishing
Originally published in: 1990
Version: 2003-05-29
Length: 10 pages
Data source: Published sources

Abstract

This case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warranted. Previous cases (''9A90G001'' and ''9A90G002'') are available. There is a French version available ''9A90GF03''.
Location:
Size:
Large

About

Abstract

This case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warranted. Previous cases (''9A90G001'' and ''9A90G002'') are available. There is a French version available ''9A90GF03''.

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Location:
Size:
Large

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