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Case
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Reference no. 9A90G007
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-02-14

Abstract

A Canadian subsidiary in the major appliance industry must adjust strategically to the opportunities and threats of the Canada-US Free Trade Agreement. Camco''s parent company, GE, is larger and more efficient in terms of production costs, and tariffs are now declining. If Camco is to survive the transition, it must somehow specialize and develop some distinctive competence within the GE system. A new president is appointed at Camco to find an appropriate strategic response.
Location:
Size:
Large

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Abstract

A Canadian subsidiary in the major appliance industry must adjust strategically to the opportunities and threats of the Canada-US Free Trade Agreement. Camco''s parent company, GE, is larger and more efficient in terms of production costs, and tariffs are now declining. If Camco is to survive the transition, it must somehow specialize and develop some distinctive competence within the GE system. A new president is appointed at Camco to find an appropriate strategic response.

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Location:
Size:
Large

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