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Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-07-03
Length: 15 pages
Data source: Published sources

Abstract

The vice-president, corporate and public affairs, at an insurance company has to prepare the next year''s internal communications program at a time when the company is undergoing a ''revolution'' - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company''s move toward empowerment and increased accountability. At this point, creating a communications strategy on a limited budget means choosing among priorities, but a recent survey of employee attitudes has provided some input into needs. There is a simplified Chinese version available ''9A90LC03''. There is a Taiwan-Traditional Chinese version available ''9A90LT03''.
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Abstract

The vice-president, corporate and public affairs, at an insurance company has to prepare the next year''s internal communications program at a time when the company is undergoing a ''revolution'' - an effort to improve service and profits through a radical organizational and cultural change. The small communications department has played a key role and tried new methods in the company''s move toward empowerment and increased accountability. At this point, creating a communications strategy on a limited budget means choosing among priorities, but a recent survey of employee attitudes has provided some input into needs. There is a simplified Chinese version available ''9A90LC03''. There is a Taiwan-Traditional Chinese version available ''9A90LT03''.

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Location:
Size:
Medium

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