Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-08-10
Length: 17 pages
Data source: Published sources
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Abstract
In early 1990, the president of a small New Brunswick-based packaging manufacturer was assessing possible future directions for his firm. The alternatives being considered were: to invest in a new plant (to increase productivity); to upgrade production equipment (to permit access to new markets); to do both; to delay the decision; or to investigate divestment opportunities. The decision had to be made in the context of limited corporate resources in a declining market. There is a French version available ''9A90MF07''.
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Abstract
In early 1990, the president of a small New Brunswick-based packaging manufacturer was assessing possible future directions for his firm. The alternatives being considered were: to invest in a new plant (to increase productivity); to upgrade production equipment (to permit access to new markets); to do both; to delay the decision; or to investigate divestment opportunities. The decision had to be made in the context of limited corporate resources in a declining market. There is a French version available ''9A90MF07''.