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Compact case
Case
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Reference no. 9A89A012
Subject category: Marketing
Authors: Donald W Barclay (Ivey Business School, Western University); Herb F MacKenzie (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2004-03-05
Length: 2 pages
Topics: Sales management; Industrial marketing; Employee selection; Corporate culture
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Abstract

Windsor Factory Supply reviewed the need for additional salespeople. The company had to decide whether to hire additional personnel and if new salespeople could fit with the strong corporate culture. This supplement to Windsor Factory Supply (A), case 9A89A011, addresses a number of issues resulting from the decisions made.
Location:
Canada
Industry:
Wholesale trade, non-durable goods
Size:
Large
Teaching note
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Reference no. 8A89A11
Subject category: Marketing
Authors: Donald W Barclay (Ivey Business School, Western University); Herb F MacKenzie (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2004-03-05
Length: 6 pages
View full details

About

Abstract

Windsor Factory Supply reviewed the need for additional salespeople. The company had to decide whether to hire additional personnel and if new salespeople could fit with the strong corporate culture. This supplement to Windsor Factory Supply (A), case 9A89A011, addresses a number of issues resulting from the decisions made.

Settings

Location:
Canada
Industry:
Wholesale trade, non-durable goods
Size:
Large

Related

Teaching note
-
Reference no. 8A89A11
Subject category: Marketing
Authors: Donald W Barclay (Ivey Business School, Western University); Herb F MacKenzie (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2004-03-05
Length: 6 pages
View full details