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Case
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Reference no. 9B19M043
Subject category: Strategy and General Management
Authors: Utkarsh Majmudar (Indian Institute of Management Udaipur); Namrata Rana (Indian Institute of Management Udaipur)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-05-27
Length: 12 pages
Data source: Field research
Topics: Corporate social responsibility; Strategy; Project; Problem solving; General management/strategy; International
Share a link: https://casecent.re/p/162454
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Abstract

Toyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The company was now looking to expand the project to increase its coverage. The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an implementation partner?
Location:
India
Industry:
Manufacturing
Size:
Large
Other setting(s):
2017
Teaching note
-
Reference no. 8B19M043
Subject category: Strategy and General Management
Authors: Utkarsh Majmudar (Indian Institute of Management Udaipur); Namrata Rana (Indian Institute of Management Udaipur)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-05-27
Length: 16 pages
Data source: Field research
View full details

About

Abstract

Toyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The company was now looking to expand the project to increase its coverage. The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an implementation partner?

Settings

Location:
India
Industry:
Manufacturing
Size:
Large
Other setting(s):
2017

Related

Teaching note
-
Reference no. 8B19M043
Subject category: Strategy and General Management
Authors: Utkarsh Majmudar (Indian Institute of Management Udaipur); Namrata Rana (Indian Institute of Management Udaipur)
Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-05-27
Length: 16 pages
Data source: Field research
View full details