Formula E Championship Racing (A)

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Case

Reference no. 9-819-011

Subject category: Entrepreneurship

Authors: Robert F Higgins (Harvard Business School); James B Weber (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2018

Version: 7 December 2018

Length: 23 pages

Data source: Published sources

Topics: Entrepreneurship; Strategy

Share a link: https://casecent.re/p/162472

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Abstract

Formula E founder and CEO Alejandro Aga obtained the rights to develop a new electric car racing series from the Federation Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch - developing a race car, finding teams willing to race, cities willing to host races, and sponsors, media partners, and investors willing to fund the series. The first race was one year away. How should Agag go about developing this new series?

Industry:

Racing

Size:

Small