Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2004-01-22
Length: 6 pages
Data source: Published sources
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Abstract
The marketing manager of Bedrock''s Packaging Systems Division, is responsible for generating a plan to revitalize sales of Wrap ''N'' Stick, a product introduced three years earlier. The alternatives for the product include an exclusivity deal, private branding, enhanced marketing, and the use of a fund raising wholesaler. A discounted cashflow is to be used to quantify the alternatives (which were not necessarily mutually exclusive). Numerous qualitative issues also need to be considered in devising the marketing plan.
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2003-06-26
Length: 9 pages
Data source: Published sources
About
Abstract
The marketing manager of Bedrock''s Packaging Systems Division, is responsible for generating a plan to revitalize sales of Wrap ''N'' Stick, a product introduced three years earlier. The alternatives for the product include an exclusivity deal, private branding, enhanced marketing, and the use of a fund raising wholesaler. A discounted cashflow is to be used to quantify the alternatives (which were not necessarily mutually exclusive). Numerous qualitative issues also need to be considered in devising the marketing plan.
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Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2003-06-26
Length: 9 pages
Data source: Published sources