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John Bonforte, the owner and president of Monmouth Rubber & Plastics, needed to decide whether to accept an offer from a potential buyer for the family business. Monmouth had been a successful company with a strong family culture since John founded it over forty years earlier. A number of risks had recently surfaced, however, that gave him reason for concern about the future of the business. His son, John Jr, had expressed an interest in taking over the business, but with a lucrative offer on the table, John needed to consider a variety of factors in order to make his decision.