Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The case 'Atom Bank: The 'Next Generation' Digital Challenger Bank in UK; talks about the factors that led to UK-based mobile banking player Atom Bank plc (Atom Bank) emerging as the UK's leading mobile banking service provider. The case starts out with a brief history of Atom Bank. It then describes the bank's unique business strategy, which includes the use of innovative digital technologies and launch of financial services. The case touches upon the products and innovative services launched by the bank to build a good relationship between customers, especially millennials, and their money. The case then describes how Atom Bank is disrupting the traditional banking industry in the UK. It also highlights the present and future challenges for the bank.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2014-2018.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Atom Bank plc
Type:
Public company
Industry:
Banking

About

Abstract

The case 'Atom Bank: The 'Next Generation' Digital Challenger Bank in UK; talks about the factors that led to UK-based mobile banking player Atom Bank plc (Atom Bank) emerging as the UK's leading mobile banking service provider. The case starts out with a brief history of Atom Bank. It then describes the bank's unique business strategy, which includes the use of innovative digital technologies and launch of financial services. The case touches upon the products and innovative services launched by the bank to build a good relationship between customers, especially millennials, and their money. The case then describes how Atom Bank is disrupting the traditional banking industry in the UK. It also highlights the present and future challenges for the bank.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2014-2018.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Atom Bank plc
Type:
Public company
Industry:
Banking

Related