Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 13 pages
Data source: Published sources
Abstract
The case 'Atom Bank: The 'Next Generation' Digital Challenger Bank in UK; talks about the factors that led to UK-based mobile banking player Atom Bank plc (Atom Bank) emerging as the UK's leading mobile banking service provider. The case starts out with a brief history of Atom Bank. It then describes the bank's unique business strategy, which includes the use of innovative digital technologies and launch of financial services. The case touches upon the products and innovative services launched by the bank to build a good relationship between customers, especially millennials, and their money. The case then describes how Atom Bank is disrupting the traditional banking industry in the UK. It also highlights the present and future challenges for the bank.
Teaching and learning
This item is suitable for postgraduate courses.Time period
The events covered by this case took place in 2014-2018.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Atom Bank plc
Type:
Public company
Industry:
Banking
About
Abstract
The case 'Atom Bank: The 'Next Generation' Digital Challenger Bank in UK; talks about the factors that led to UK-based mobile banking player Atom Bank plc (Atom Bank) emerging as the UK's leading mobile banking service provider. The case starts out with a brief history of Atom Bank. It then describes the bank's unique business strategy, which includes the use of innovative digital technologies and launch of financial services. The case touches upon the products and innovative services launched by the bank to build a good relationship between customers, especially millennials, and their money. The case then describes how Atom Bank is disrupting the traditional banking industry in the UK. It also highlights the present and future challenges for the bank.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Time period
The events covered by this case took place in 2014-2018.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Atom Bank plc
Type:
Public company
Industry:
Banking