Product details

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Published by: Amity Research Centers
Published in: 2019
Length: 11 pages
Data source: Published sources

Abstract

In 2018, Japan was chosen as the 'Destination of the Year' by America's most notable magazine 'Travel Leisure'. The island nation was witnessing a historic tourism boom. In 2018, the number of international visitors' arrival to Japan had reached a record high of 30 million. Further a significant surge in tourist arrivals was expected in 2019, as the country was gearing to host major international sports events like Rugby World Cup (2019) and Tokyo Olympics (2020). However, it was difficult to ignore the fact that tourism boom in Japan was a double-edged sword. There were several major barriers in the form of capacity constraints, major cultural crises, visitor-portfolio imbalance that needed to be addressed. Amid the major challenges, the Government of Japan was aspiring to increase the number of tourists to 40 million by 2020. Could Japan reach its ambitious target and become a tourism-oriented nation by 2020?

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
Japan

About

Abstract

In 2018, Japan was chosen as the 'Destination of the Year' by America's most notable magazine 'Travel Leisure'. The island nation was witnessing a historic tourism boom. In 2018, the number of international visitors' arrival to Japan had reached a record high of 30 million. Further a significant surge in tourist arrivals was expected in 2019, as the country was gearing to host major international sports events like Rugby World Cup (2019) and Tokyo Olympics (2020). However, it was difficult to ignore the fact that tourism boom in Japan was a double-edged sword. There were several major barriers in the form of capacity constraints, major cultural crises, visitor-portfolio imbalance that needed to be addressed. Amid the major challenges, the Government of Japan was aspiring to increase the number of tourists to 40 million by 2020. Could Japan reach its ambitious target and become a tourism-oriented nation by 2020?

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
Japan

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