Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 13 pages
Data source: Generalised experience
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Abstract
In a global context of scarcity of fossil resources, the market for electric cars is in full expansion. This case deals with a selection process of suppliers for electrical vehicles, for the car manufacturer TATOO (India), which wishes to grow in this sector. This case will allow students, through the use of this process, to take the dimension of the complexity of supplier selection, in a changing environment, and in a context of global and strategic geopolitics.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2017-2018.Geographical setting
Region:
Asia
Country:
India
Featured company
TATOO
Employees:
10000+
Turnover:
EUR 500000
Type:
Public company
Industry:
Car manufature
Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 13 pages
Data source: Generalised experience
About
Abstract
In a global context of scarcity of fossil resources, the market for electric cars is in full expansion. This case deals with a selection process of suppliers for electrical vehicles, for the car manufacturer TATOO (India), which wishes to grow in this sector. This case will allow students, through the use of this process, to take the dimension of the complexity of supplier selection, in a changing environment, and in a context of global and strategic geopolitics.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2017-2018.Geographical setting
Region:
Asia
Country:
India
Featured company
TATOO
Employees:
10000+
Turnover:
EUR 500000
Type:
Public company
Industry:
Car manufature
Related
Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 13 pages
Data source: Generalised experience