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Case from journal
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Reference no. NAC3841
Subject category: Marketing
Published by: NACRA - North American Case Research Association
Originally published in: "The Case Research Journal", 2018

Abstract

In August 2016, Aron West, owner and creative director of board game publisher Elzra, was deciding whether or not to part ways with Impressions, his distributor. West had a hit product with his game Catacombs and its spin-off games and had recently concluded a very successful crowdfunding campaign. West was starting to believe that he was able to move on from Impressions, which specialized in small publishers with few products, and had begun to prepare his company for the a possible split. Elzra and Aron West had experienced some difficulty with which sales Impressions had a legitimate claim to, and their lack of flexibility. On one hand, Impressions was demanding, expensive, and Elzra may have outgrown it. On the other hand, working with Impressions, according to West, made everything easy.

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Abstract

In August 2016, Aron West, owner and creative director of board game publisher Elzra, was deciding whether or not to part ways with Impressions, his distributor. West had a hit product with his game Catacombs and its spin-off games and had recently concluded a very successful crowdfunding campaign. West was starting to believe that he was able to move on from Impressions, which specialized in small publishers with few products, and had begun to prepare his company for the a possible split. Elzra and Aron West had experienced some difficulty with which sales Impressions had a legitimate claim to, and their lack of flexibility. On one hand, Impressions was demanding, expensive, and Elzra may have outgrown it. On the other hand, working with Impressions, according to West, made everything easy.

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