Sterling Marking Products Inc

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9A89G005

Subject category: Case Method and Specialist Management Disciplines

Authors: Paul W Beamish (Ivey Business School, Western University); Jonathan Calof (University of Ottawa)

Published by: Ivey Publishing

Originally published in: 1989

Version: 2002-01-21

Length: 20 pages

Data source: Published sources

Topics: International marketing; Strategic planning

Share a link: https://casecent.re/p/16282

| No reviews for this item

View our pricing guide or login to see prices.

Abstract

The international marketing manager of Sterling reviews his options for selling their newly-developed embosser in the United Kingdom. Possibilities exist for licensing, exporting, joint ventures and acquisitions. In addition, the product is attracting attention from dealers around the world. Sterling requires an international expansion strategy in terms of which markets to enter, speed of entry and choice of mode.

Location:

Canada, UK, USA

Industry:

Miscellaneous manufacturing

Size:

Small