Subject category:
Strategy and General Management
Published by:
Indian Institute of Management Bangalore
Length: 29 pages
Data source: Published sources
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Abstract
Set in 2017, the case describes the evolution of Yash Raj Films (YRF) in the Hindi-language movie industry, popularly called Bollywood, in India. In the year 2000, the Government of India officially recognized Bollywood as an industry. This policy change ushered in the corporatization of Bollywood. Set against this backdrop, the case describes how Aditya Chopra, the current chairman and managing director of YRF, led the firm's evolution from a boutique production company into a full-fledged studio. Students analyze the firm's pursuit of fit among different activities and evaluate the challenges involved in sustaining the fit, amidst ongoing developments in the industry.
Subject category:
Strategy and General Management
Published by:
Indian Institute of Management Bangalore
Length: 22 pages
Data source: Published sources
About
Abstract
Set in 2017, the case describes the evolution of Yash Raj Films (YRF) in the Hindi-language movie industry, popularly called Bollywood, in India. In the year 2000, the Government of India officially recognized Bollywood as an industry. This policy change ushered in the corporatization of Bollywood. Set against this backdrop, the case describes how Aditya Chopra, the current chairman and managing director of YRF, led the firm's evolution from a boutique production company into a full-fledged studio. Students analyze the firm's pursuit of fit among different activities and evaluate the challenges involved in sustaining the fit, amidst ongoing developments in the industry.
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Subject category:
Strategy and General Management
Published by:
Indian Institute of Management Bangalore
Length: 22 pages
Data source: Published sources