Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2001-07-09
Length: 12 pages
Data source: Field research
Share a link:
https://casecent.re/p/16288
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.
About
Abstract
This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.