Young Canada Dock Builders - The Case Centre

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Case

Reference no. 9A89J004

Subject category: Case Method and Specialist Management Disciplines

Authors: Richard Mimick (Ivey Business School, Western University); Kevin Higgins (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1989

Version: 2001-07-09

Length: 12 pages

Data source: Field research

Topics: Advertising; Entrepreneurship; Marketing management; Break-even analysis

Share a link: https://casecent.re/p/16288

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Abstract

This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.

Location:

Canada

Industry:

Construction other than building

Size:

Small