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Case
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Reference no. 9A89J004
Subject category: Case Method and Specialist Management Disciplines
Authors: Richard H Mimick; Kevin Higgins
Published by: Ivey Publishing
Originally published in: 1989
Version: 2001-07-09
Length: 12 pages
Data source: Field research
Topics: Advertising; Entrepreneurship; Marketing management; Break-even analysis
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Abstract

This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.
Location:
Canada
Industry:
Construction other than building
Size:
Small
Teaching note
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Reference no. 8A89J04
Subject category: Case Method and Specialist Management Disciplines
Authors: Kevin Higgins
Published by: Ivey Publishing
Originally published in: 1989
Version: 2003-06-03
Length: 9 pages
Data source: Field research
View full details

About

Abstract

This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.

Settings

Location:
Canada
Industry:
Construction other than building
Size:
Small

Related

Teaching note
-
Reference no. 8A89J04
Subject category: Case Method and Specialist Management Disciplines
Authors: Kevin Higgins
Published by: Ivey Publishing
Originally published in: 1989
Version: 2003-06-03
Length: 9 pages
Data source: Field research
View full details