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Case
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Reference no. 9A89J004
Published by: Ivey Publishing
Originally published in: 1989
Version: 2001-07-09
Length: 12 pages
Data source: Field research

Abstract

This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.
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Size:
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Abstract

This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.

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Location:
Size:
Small

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