Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-04-18
Length: 20 pages
Data source: Field research
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Abstract
The president of Mr. Jax is faced with a strategy and resource related decision. The company has pursued a product diversification strategy during the past several years, but the Free Trade environment would best suit a strategy of expansion into the U.S. market. Unfortunately, limited resources require the president to make some choices regarding a future strategy for Mr. Jax.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-11-28
Length: 16 pages
Data source: Field research
About
Abstract
The president of Mr. Jax is faced with a strategy and resource related decision. The company has pursued a product diversification strategy during the past several years, but the Free Trade environment would best suit a strategy of expansion into the U.S. market. Unfortunately, limited resources require the president to make some choices regarding a future strategy for Mr. Jax.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-11-28
Length: 16 pages
Data source: Field research