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About two years after the president had taken his position, Hiram Walker, one of the world''s largest producers of distilled spirits, continued to be a very profitable company that was not growing. There had been quite a bit of talk about growth, but very little action, and the president was becoming concerned. Achieving growth would not be easy, as the world consumption of distilled spirits had peaked in recent years, was now in slow decline, and was becoming more competitive. Although the president knew there was a need for change, even if only to sustain Hiram Walker''s leadership position, the case for change was difficult to argue, as the company was profitable and management was divided about future growth. There are a variety of strategic and organizational issues to deal with; under the circumstances, what is a reasonable plan of action for moving the company ahead?