More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A88A016
Subject category: Marketing
Authors: James Henderson (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1988
Version: 2003-03-07
Length: 25 pages
Topics: Marketing planning; Strategic planning; Financial institutions; Market strategy
Share a link: https://casecent.re/p/16299
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Green Line Investor Services (GLIS) was the dominant firm in the discount brokerage business in Canada. Trading volume had been reduced significantly by the "crash" of October 1987. The president of GLIS was trying to decide what marketing strategy he should adopt to move the business towards profitability.
Location:
Canada
Industry:
Banking
Size:
Large
Teaching note
-
Reference no. 8A88A16
Subject category: Marketing
Authors: James Henderson (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1993
Version: 2003-07-21
Length: 10 pages
View full details

About

Abstract

Green Line Investor Services (GLIS) was the dominant firm in the discount brokerage business in Canada. Trading volume had been reduced significantly by the "crash" of October 1987. The president of GLIS was trying to decide what marketing strategy he should adopt to move the business towards profitability.

Settings

Location:
Canada
Industry:
Banking
Size:
Large

Related

Teaching note
-
Reference no. 8A88A16
Subject category: Marketing
Authors: James Henderson (Ivey Business School, Western University); Adrian B Ryans (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1993
Version: 2003-07-21
Length: 10 pages
View full details