Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-07-20
Length: 6 pages
Topics:
Market strategy
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Abstract
A major foundation for the formulation of marketing strategy is the concept of product-market fit. This means the extent to which the product- service offering of the marketer is consistent with the needs, wants, and behaviour of the market being served. The concepts of market definition, market segmentation, differentiation, and positioning are introduced.
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Abstract
A major foundation for the formulation of marketing strategy is the concept of product-market fit. This means the extent to which the product- service offering of the marketer is consistent with the needs, wants, and behaviour of the market being served. The concepts of market definition, market segmentation, differentiation, and positioning are introduced.