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Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2020
Version: December 17, 2019
Revision date: 16-Apr-2020

Abstract

Amazon's entry into Finland had been expected for years by S Group, Finland's largest retailer. Now that the company's arrival in their home market was imminent, S Group needed to decide quickly on the best strategy for survival and the optimal path to future growth. The company's executive board had several options: staying focused on the Finnish market, expanding into global markets, or tapping their world-class data and logistics expertise to forge another path. As Finland's leading private employer, S Group's decision would affect the prosperity of nearly 40,000 employees, millions of Finnish shoppers, and the nation's economy for years to come. This case asks students to consider S Group's strategic options and choose the best path for future success.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
Finland

Featured companies

S Group
Type:
Self-owned
Industry:
Retail
Amazon
Type:
Public company
Industry:
Retail

About

Abstract

Amazon's entry into Finland had been expected for years by S Group, Finland's largest retailer. Now that the company's arrival in their home market was imminent, S Group needed to decide quickly on the best strategy for survival and the optimal path to future growth. The company's executive board had several options: staying focused on the Finnish market, expanding into global markets, or tapping their world-class data and logistics expertise to forge another path. As Finland's leading private employer, S Group's decision would affect the prosperity of nearly 40,000 employees, millions of Finnish shoppers, and the nation's economy for years to come. This case asks students to consider S Group's strategic options and choose the best path for future success.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
Finland

Featured companies

S Group
Type:
Self-owned
Industry:
Retail
Amazon
Type:
Public company
Industry:
Retail

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