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Case
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Reference no. SKS014
Spanish language
Published by: Social Enterprise Knowledge Network
Originally published in: 2003
Version: 28 July 2003
Length: 30 pages
Data source: Field research

Abstract

This is a Spanish version. Describes the collaboration between Junior Achievement Argentina and Coca-Cola Argentina and the development and implementation process of a customized educational program focused on environmental issues implemented at schools by Junior Achievement Argentina. Junior Achievement Argentina is exploring the possibility of exporting the program to other countries to generate additional revenues, but there is an exclusivity agreement with Coca-Cola Argentina for program delivery. Allows for the analysis of collaborations between NGOs and private companies, where 'customized' educational projects help to meet the companies' strategic needs. Also, describes the joint work process involved, while tackling the 'ownership' issues that crop up in programs developed and financed by a single company, and explores how to balance the needs and interests of private companies and NGOs.
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Abstract

This is a Spanish version. Describes the collaboration between Junior Achievement Argentina and Coca-Cola Argentina and the development and implementation process of a customized educational program focused on environmental issues implemented at schools by Junior Achievement Argentina. Junior Achievement Argentina is exploring the possibility of exporting the program to other countries to generate additional revenues, but there is an exclusivity agreement with Coca-Cola Argentina for program delivery. Allows for the analysis of collaborations between NGOs and private companies, where 'customized' educational projects help to meet the companies' strategic needs. Also, describes the joint work process involved, while tackling the 'ownership' issues that crop up in programs developed and financed by a single company, and explores how to balance the needs and interests of private companies and NGOs.

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