IKEA (Canada) Ltd 1986 - The Case Centre

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Condensed version

Reference no. 9A88M010

Subject category: Strategy and General Management

Authors: Paul W Beamish (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1988

Version: 2000-02-23

Length: 14 pages

Data source: Published sources

Topics: Value analysis; Supplier relations; Competition; Subsidiaries

Share a link: https://casecent.re/p/16329

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Abstract

The mid-1986 Sears new catalogue contained a 20-page section called Elements. This section bore a striking resemblance to the format of an IKEA catalogue, and the furniture being offered was similar to IKEA''S knocked-down self-assembly line. The head of IKEA''S North American operations wondered how serious Sears was about its new initiative and what, if anything, IKEA should do in response. There is a simplified Chinese version available ''9A88MC10''. There is a French version available ''9A88MF10''.

Location:

Canada, Sweden, USA

Industry:

Furniture, home and equipment stores

Size:

Large